Which retailer pioneered the concept of 'Singles Day' that transformed into the world's largest shopping event, generating over $74 billion in sales in 2020?

Cultural traditions and festivals drive significant retail innovation and strategy worldwide. From special product lines to entire marketing campaigns, retailers adapt to cultural celebrations to connect with consumers. This poll explores how major retailers have embraced cultural traditions in their brand identity and marketing approaches. Test your knowledge about how cultural celebrations have shaped retail strategies across the globe!

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Alibaba
Amazon
JD.com
Walmart