Which film franchise holds the record for the most lucrative brand collaboration deal in cinema history, reportedly worth over $100 million for a single film?

Throughout film history, strategic brand collaborations have shaped both box office success and marketing innovation. From subtle product placements to groundbreaking cross-promotional campaigns, these partnerships have influenced how studios finance productions and how audiences engage with content. Test your knowledge about some of the most financially significant brand collaborations in film history that changed how movies are marketed and monetized.

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James Bond (Spectre) with Heineken, Sony, and Aston Martin
Marvel's Avengers: Endgame with Coca-Cola, Audi, and Google
Transformers: Age of Extinction with Western Star Trucks and Chevrolet
Fast & Furious franchise with Dodge, Corona, and Apple