Which pharmaceutical company first used direct-to-consumer (DTC) television advertising for a prescription drug after the FDA relaxed broadcast advertising regulations in 1997?

The pharmaceutical industry has seen some groundbreaking marketing campaigns that transformed how medical products are positioned to healthcare providers and patients. These campaigns not only drove sales but sometimes changed medical practice and patient awareness. Test your knowledge about some of the most influential pharmaceutical product launches and marketing strategies that shaped modern medicine.

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Pfizer for Viagra (sildenafil)
Schering-Plough for Claritin (loratadine)
Eli Lilly for Prozac (fluoxetine)
Merck for Vioxx (rofecoxib)