Which innovative pricing strategy helped make religious texts more accessible and affordable to mass audiences in the late 20th century?

Religious bookstores and publishers have undergone significant transformations in how they price and market sacred texts in the digital age. From ancient scrolls to smartphone apps, the business of spiritual literature has evolved dramatically. This poll tests your knowledge about an innovative pricing strategy that revolutionized access to religious texts in the modern market.

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Value-based pricing - charging higher prices for texts with commentary from renowned scholars
Loss leader strategy - offering basic sacred texts at cost or below to drive sales of supplementary materials
Bundle pricing - only selling religious texts as part of expensive comprehensive collections
Dynamic pricing - adjusting prices of religious texts based on regional religious holidays and observances