Which airline first introduced in-flight shopping catalogs with home delivery options, revolutionizing the concept of 'shop now, receive later' retail in transportation?

The transportation industry has always been at the forefront of innovative retail and marketing strategies. From train station shops to airport duty-free, captive audiences have created unique retail opportunities. But the evolution of in-flight shopping experiences represents a fascinating case study in retail innovation under extreme constraints. Test your knowledge about how airlines transformed cramped cabins into lucrative retail spaces and pioneered marketing techniques that would later influence other industries.

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SAS (Scandinavian Airlines System) in 1952
Pan American World Airways in 1963
Japan Airlines in 1970
British Airways in 1975