Which major retailer first launched an augmented reality (AR) feature in their mobile app that allowed customers to virtually place furniture in their homes before purchase?

Augmented Reality (AR) has transformed how consumers interact with products before purchase. This technology allows shoppers to visualize products in their own space through smartphones or specialized devices, reducing return rates and enhancing customer satisfaction. Test your knowledge about this groundbreaking retail innovation that bridges the physical-digital shopping divide and represents one of the most significant advancements in retail experience design of the past decade.

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IKEA
Amazon
Wayfair
Target