Which athlete was the first to sign a lifetime endorsement deal with Nike worth over $1 billion, revolutionizing athlete brand partnerships?

Before celebrity endorsements became commonplace in advertising, certain pioneers changed the landscape by forming groundbreaking partnerships with major brands. These relationships helped transform how products were marketed and established the template for modern influencer marketing. Test your knowledge about one of the most significant early celebrity brand partnerships that revolutionized product advertising.

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Michael Jordan
LeBron James
Serena Williams
Cristiano Ronaldo