Which 1999 film pioneered viral marketing in the movie industry with a fake documentary and 'missing persons' website that made audiences question if the story was real?

In the competitive world of film marketing, studios constantly seek innovative advertising techniques to capture audience attention. One groundbreaking campaign forever changed how movies are promoted and became a case study in viral marketing. Test your knowledge of this industry-defining moment that blurred the lines between fiction and reality, creating unprecedented audience engagement and transforming film promotion strategies.

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• The Blair Witch Project
• The Matrix
• Fight Club
• The Sixth Sense

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