Which groundbreaking invention first enabled the widespread adoption of customer product reviews in retail?

The way consumers make purchasing decisions has been transformed by product reviews. This system, now fundamental to e-commerce and omnichannel retail strategies, has an interesting origin story tied to a specific technological innovation. Test your knowledge about this pivotal moment in retail history that changed how brands and consumers interact forever.

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• The World Wide Web (1989)
• The barcode scanner (1974)
• Electronic point-of-sale systems (1985)
• The customer loyalty card (1981)

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