Which innovative marketing strategy helped 'Hamilton' achieve unprecedented ticket sales before it even opened on Broadway?

The performing arts industry has seen numerous innovative marketing strategies over the years, particularly in theater productions. One revolutionary campaign transformed how Broadway shows attract audiences and became a case study in theatrical marketing success. Test your knowledge of this game-changing promotional strategy that helped save a struggling production and created a new template for marketing performing arts.

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Releasing the full cast album before the Broadway opening, allowing audiences to become familiar with the music
Creating a documentary series about the production process that aired on major streaming platforms
Offering a virtual reality experience that gave potential audience members a preview of the show
Implementing a lottery system where tickets were priced at $10 for all preview performances