Which defunct e-commerce company's spectacular 1999 Super Bowl ad campaign led to its downfall when their website crashed as millions of new customers couldn't complete purchases?

Before Amazon dominated online retail, another e-commerce pioneer made a catastrophic mistake during their most anticipated product launch. This cautionary tale has become legendary in business schools and startup circles as an example of how even well-funded companies can collapse due to poor execution. Test your knowledge of this infamous e-commerce disaster that reshaped online retail strategy.

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