Which celebrity pioneered the 'drop model' for product releases in their fashion line, creating artificial scarcity by releasing limited quantities at unannounced times?

Famous people have dramatically changed the retail landscape by launching their own brands and product lines. Their influence has transformed how products are marketed, reviewed, and consumed. This poll tests your knowledge about celebrity-driven retail innovations that have created new customer journeys and experiences in the modern marketplace.

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Kanye West with Yeezy
Rihanna with Fenty
Kylie Jenner with Kylie Cosmetics
Jay-Z with Rocawear