Which major global retail platform launched the 'Diwali Shopping Window' initiative that allows artisans from rural India to showcase traditional handicrafts directly to international markets?

Diwali, the Festival of Lights, has become one of the most significant shopping seasons in several countries, with retailers creating special campaigns and product launches to honor this cultural tradition. Major brands have recognized the economic importance of this celebration, but how much do you know about the retail innovations that have emerged from this cultural festival?

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Amazon's Karigar Program
Alibaba's Cultural Exchange Marketplace
Etsy's Festival of Lights Collection
Walmart's Heritage Artisan Platform