Which gaming collaboration was the first to host a live virtual concert that attracted over 10 million concurrent viewers, setting a new paradigm for brand experiences in gaming?

Brand collaborations in gaming have transformed from simple logo placements to complex integrated experiences that enhance gameplay and create cultural phenomena. From fashion houses designing in-game outfits to fast food chains creating virtual restaurants, these partnerships are reshaping how brands engage with gamers. Test your knowledge about one of the most successful gaming collaborations that changed how brands and virtual worlds interact!

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Travis Scott's Astronomical event in Fortnite (2020)
Lil Nas X concert in Roblox (2020)
Marshmello's concert in Fortnite (2019)
Ariana Grande's Rift Tour in Fortnite (2021)