Which retail innovation, first used commercially in 1974, fundamentally transformed inventory management and eventually enabled sophisticated customer loyalty programs?

In the world of retail, innovation has transformed how customers shop and engage with brands. One particular technological breakthrough revolutionized inventory management and checkout processes worldwide. Test your knowledge about this significant retail invention that changed the industry landscape and created new possibilities for data collection and market research.

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• Universal Product Code (UPC) barcode scanning
• Electronic point-of-sale (EPOS) touchscreen systems
• Radio-frequency identification (RFID) tags
• Near-field communication (NFC) payment terminals

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