Which ancient civilization is credited with creating the first known customer loyalty program, using clay tokens that regular customers could exchange for discounts on future purchases?

Before modern loyalty cards and points systems, ancient civilizations had their own methods of maintaining customer loyalty and tracking valued patrons. These early retail systems laid the groundwork for today's sophisticated customer retention strategies. Test your knowledge about how ancient merchants kept their customers coming back in an age before digital analytics and plastic cards!

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Ancient Egypt, where pharaohs' merchants gave loyal customers scarabs that could be redeemed during seasonal festivals
Ancient Rome, where shopkeepers in the Forum issued bronze 'fidelis' tokens to repeat customers for use in subsequent transactions
Mesopotamian merchants in Babylon, who issued stamped clay tablets to preferred customers that entitled them to preferential treatment
Ancient China during the Han Dynasty, where silk merchants provided jade tokens to important customers for priority access to new shipments