Which retailer first implemented a true omnichannel strategy in the early 2000s by allowing customers to order online and pick up in-store (BOPIS) while integrating inventory systems?

Before smartphones and seamless shopping experiences became the norm, retail pioneers were laying the groundwork for what we now call omnichannel strategies. This trivia question explores a pivotal moment in retail history that changed how brands connected physical stores with digital experiences. Test your knowledge about the early days of retail channel integration that shaped today's shopping landscape!

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Best Buy with its 'Concept Store' initiative launched in 2003
Walmart with its 'Site to Store' program launched in 2007
Target with its 'Expect More. Pay Less.' campaign in 2005
Macy's with its 'Click & Collect' service in 2008