Which sports brand pioneered the first widely successful retail IoT ecosystem that connected running shoes directly to a mobile app for performance tracking?

The sports retail industry is being transformed by Internet of Things (IoT) technology, creating smart equipment that enhances athlete performance monitoring and customer experiences. Major sporting goods manufacturers are investing heavily in connected devices that track performance metrics, provide real-time feedback, and create new retail opportunities. Test your knowledge about this cutting-edge intersection of sports retail and technology!

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Nike, with its Nike+ platform launched in 2006 in partnership with Apple
Adidas, with its miCoach smart ball technology in 2005
Under Armour, with its Connected Fitness platform in 2004
Puma, with its Puma Fit smart wearable system in 2007