Which architectural firm pioneered the 'Total Design' brand storytelling approach that integrates building design, interior spaces, and graphic identity into a cohesive narrative?

Architecture firms leverage brand storytelling to communicate their design philosophy and create emotional connections with clients. Behind some of the world's most renowned architectural projects are powerful narratives that have shaped public perception and industry standards. This trivia question tests your knowledge of how architectural branding has evolved in the modern era through compelling storytelling techniques.

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Gensler, with their 'We Are Not Designers, We Are Storytellers' campaign
Foster + Partners, through their 'Architecture as Biography' approach
Pentagram, with their multidisciplinary design philosophy across architecture and brand identity
BIG (Bjarke Ingels Group), with their 'Yes is More' architectural manifesto