Which major performing arts organization pioneered the first successful 'Stage to Street' omnichannel retail strategy, allowing audiences to purchase costumes and props replicas through AR kiosks in theater lobbies?

The performing arts industry has embraced retail innovation to enhance audience experiences and create new revenue streams. From digital playbills to virtual merchandise shops, theaters and performance venues have transformed how they connect with patrons before, during, and after shows. This poll tests your knowledge about a groundbreaking omnichannel retail strategy that changed how performing arts organizations approach merchandising and audience engagement.

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• The Metropolitan Opera
• Cirque du Soleil
• The Royal Shakespeare Company
• Broadway Across America

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