Which pioneering bookstore loyalty program, launched in 1998, revolutionized retail book sales by offering members discounts on bestsellers and is credited with helping its company become the second-largest bookseller in the US by 2000?

Before online giants dominated book sales, independent bookstores and major chains competed for readers' attention through innovative loyalty programs. These programs transformed how customers engaged with bookstores, creating communities around literature and influencing publishing trends. Test your knowledge about one of the most influential customer loyalty programs that changed the bookselling landscape in the 1990s-2000s.

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