Which architectural product marketing campaign first used virtual reality to allow clients to 'walk through' unbuilt spaces, revolutionizing pre-construction visualization?

The intersection of architecture and product marketing has produced some groundbreaking campaigns that have shaped how architectural products are perceived and sold. This trivia question explores a pivotal moment in architectural product marketing that changed industry standards. Test your knowledge of how iconic building materials and architectural innovations were first introduced to the market!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Autodesk's 'See It Before It's Real' campaign (2008)
Armstrong Ceilings' 'Step Into Tomorrow' experience (2011)
Kohler's 'Virtual Spaces' program (2010)
Benjamin Moore's 'Color Reality' platform (2009)