Which major performing arts organization underwent a controversial rebranding in 2014, replacing their 43-year-old logo with a dynamic, responsive identity system that changes shape in response to music?

The performing arts industry has embraced distinctive brand identities to attract audiences and differentiate themselves in a competitive landscape. From iconic logos to complete rebranding efforts, performing arts organizations have invested significantly in how they present themselves to the world. Test your knowledge about a notable brand identity transformation in the performing arts world that changed how audiences perceive classical performance.

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• The Metropolitan Opera
• London Symphony Orchestra
• The Sydney Opera House
• London's Southbank Centre

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