Which film franchise pioneered the modern movie merchandising model by negotiating rights to keep 100% of merchandise profits instead of a traditional salary, a decision that ultimately generated billions in revenue?

Test your knowledge of film and television merchandising strategies! The entertainment industry doesn't just create content—it builds empires of consumer products. From action figures to theme park attractions, successful visual merchandising can sometimes generate more revenue than the original production. How well do you understand the business behind the magic of Hollywood's retail strategy?

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Star Wars (1977)
E.T. the Extra-Terrestrial (1982)
Jurassic Park (1993)
Batman (1989)