Which 2008 film pioneered an innovative marketing campaign that included fake news reports, mysterious websites, and alternate reality games (ARGs) that set new standards for film promotion?

In the competitive world of film and television, product launches and marketing innovations can make or break a movie's success. Studios continuously evolve their promotional strategies to capture audience attention in increasingly creative ways. This trivia question focuses on a revolutionary marketing approach that transformed how major films are promoted and created unprecedented audience engagement.

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The Dark Knight
Iron Man
Cloverfield
Quantum of Solace