Which revolutionary product launch strategy first allowed regular theater-goers to purchase discounted same-day Broadway tickets, fundamentally changing theatrical marketing?

In the performing arts industry, innovative product launches and marketing techniques can significantly impact ticket sales and audience engagement. Broadway and other theatrical productions have evolved their marketing strategies over the years, adapting to new technologies and audience preferences. This poll tests your knowledge about a groundbreaking marketing approach that changed how theatrical productions are promoted to the public.

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TKTS Booth in Times Square (1973)
Telecharge phone service (1983)
Playbill VIP Club membership program (1991)
Broadway.com online ticketing platform (1997)