Which linguistic technique did Apple deliberately employ in its famous 'Think Different' campaign that contributed significantly to its brand loyalty?

Language is a powerful tool in building brand loyalty. Companies invest millions in crafting the perfect linguistic identities through slogans, brand voices, and communication styles. This poll explores how language choices have contributed to some of the most successful brand loyalty campaigns in history. Test your knowledge about the intersection of linguistics and brand strategy!

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Grammatical incorrectness (should be 'Think Differently') to create a memorable linguistic pattern violation that stands out in consumers' minds
Rhyming patterns that make the slogan more memorable (Think/Link Different)
Alliteration (repeating 'T' sounds) to create phonological cohesion
Euphony through the exclusive use of soft consonant sounds to create a pleasing auditory experience