Which celebrity was first to launch an e-commerce platform with 'drop' model releases (limited-time product availability) that consistently sold out in minutes, creating a blueprint now used by many star-owned brands?

In recent years, many celebrities have leveraged their personal brands to launch successful e-commerce platforms. Beyond just lending their names, some have created innovative digital shopping experiences that have disrupted traditional retail models. This trivia tests your knowledge of which famous personalities pioneered specific e-commerce innovations that changed how fans interact with their favorite stars' products.

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Jessica Alba with The Honest Company
Gwyneth Paltrow with Goop