Which e-commerce innovation specifically designed for Broadway shows led to a 500% increase in last-minute ticket sales between 2010-2015?

The performing arts industry has been transformed by e-commerce platforms that changed how audiences discover and purchase tickets. From paper tickets at box offices to sophisticated online marketplaces, digital technology has revolutionized audience access to theater, dance, and musical performances. Test your knowledge about this important evolution that has shaped modern performing arts attendance and marketing!

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