Which innovative marketing campaign approach did A24 use to drive theater attendance for the horror film 'Hereditary' (2018), setting new standards for audience engagement?

Major film studios employ sophisticated retail analytics to maximize box office performance through targeted marketing campaigns. These strategies influence everything from trailer placement to merchandise partnerships, theater selection, and promotional timing. Test your knowledge about how Hollywood leverages retail marketing analytics to turn films into blockbuster successes!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

They analyzed audience heart rate data during test screenings to create promotional materials highlighting the film's most physiologically terrifying moments
They released a mobile app that used AR technology to place the film's creepy dollhouse scenes in users' own homes
They partnered with genetic testing companies to offer special screenings to people with 'hereditary traits' matching the film's themes
They created limited-edition merchandise that was only available in theaters showing the midnight premiere