Which retail establishment is credited with pioneering the first true 'self-service' shopping model in 1916, fundamentally changing how customers interact with products?

Test your knowledge about a pivotal moment in retail history that transformed how people shop! Before this innovation, customers relied on clerks to retrieve items from behind counters. This revolutionary approach to merchandising changed the customer experience forever and established the foundation for how we shop today. Can you identify when and where this retail transformation began?

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Piggly Wiggly in Memphis, Tennessee
Woolworth's in Lancaster, Pennsylvania
Marshall Field's in Chicago, Illinois
Macy's Herald Square in New York City