Which luxury brand created the 'Métiers d'Art' initiative specifically to preserve endangered traditional crafting techniques and showcase them in annual themed collections?

Traditional crafts and cultural practices face challenges in our modern world, yet some brands have built their identity around preserving and celebrating cultural heritage. These companies don't just sell products; they safeguard traditions, support artisan communities, and bring cultural stories to global markets. Test your knowledge about these culture-preserving retail powerhouses that have successfully turned traditional craftsmanship into respected global brands.

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Chanel
Hermès
Louis Vuitton
Gucci