Which linguistic device is predominantly used in Apple's famous slogan 'Think Different' that contributed significantly to its impact?

Brand slogans are fascinating examples of applied linguistics in marketing. The most memorable slogans utilize specific linguistic devices like alliteration, rhythm, metaphor, and semantic density to create maximum impact with minimum words. This poll tests your knowledge of how language shapes some of the world's most recognized brand expressions and how certain linguistic features contribute to their memorability and effectiveness.

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Grammatical subversion (using an adjective 'different' where an adverb 'differently' would be grammatically standard)
Alliteration (repetition of consonant sounds at the beginning of words)
Rhyming couplet (two phrases that end with rhyming sounds)
Onomatopoeia (words that phonetically imitate the sound they describe)