Which wildlife conservation organization was the first to use an endangered species as its official logo and brand mascot?

Conservation organizations have used animal mascots to drive awareness and fundraising efforts for decades. These iconic symbols have become powerful brand ambassadors, helping to connect people emotionally with wildlife protection causes. Test your knowledge about the history of wildlife conservation brand mascots and their impact on global conservation efforts. Can you identify which organization first pioneered the use of an endangered species as its official logo and mascot?

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World Wildlife Fund (WWF) with the giant panda in 1961
National Audubon Society with the bald eagle in 1953
Wildlife Conservation Society with the gorilla in 1971
International Union for Conservation of Nature (IUCN) with the rhinoceros in 1948