Which gaming company pioneered the 'store-within-a-store' retail concept with Best Buy in 2013, creating dedicated branded spaces that revolutionized how console gaming was marketed in physical retail?

The gaming industry has transformed retail partnerships and strategies over the decades. From exclusive physical store distribution to digital marketplaces and brand collaborations, gaming companies have pioneered innovative retail approaches that changed how consumers access and experience games. Test your knowledge about a significant retail partnership that altered the gaming landscape!

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Microsoft (with Xbox Experience zones)
Sony (with PlayStation Pavilions)
Nintendo (with Nintendo World displays)
Valve (with Steam Showcase areas)