Which strategic brand shift did Nike implement in 1988 that revolutionized their marketing approach and helped them overtake Reebok in the sports apparel market?

Nike has dominated the sports apparel and equipment industry for decades through strategic brand positioning and innovative marketing. This poll tests your knowledge of a pivotal moment in Nike's brand strategy history that helped transform it from a running shoe company to a global sports lifestyle brand. How well do you know the strategic decisions that shaped one of sports' most recognizable brands?

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The 'Just Do It' campaign, which shifted focus from product features to emotional connections with athletes at all levels
The introduction of Air Jordan, their first signature athlete product line
The acquisition of Converse, which broadened their product portfolio beyond performance wear
The launch of NikeTown concept stores, prioritizing retail experience over traditional distribution