Which unexpected brand collaboration has generated over $1 billion in revenue since its launch in 2003, despite initial skepticism from industry analysts?

Brand collaborations can create enormous value or spectacular failures in the marketplace. Some partnerships become legendary for their innovation and market impact, while others quickly fade into obscurity. This trivia question tests your knowledge about one of the most financially successful brand collaborations in retail history that defied conventional industry expectations.

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• Apple and Nike (Nike+ and Apple Watch Nike)
• LEGO and Star Wars
• H&M and luxury fashion designers (Versace, Balmain, etc.)
• Starbucks and Spotify

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