Which celebrity's brand logo underwent a controversial redesign in 2019 that eliminated the brand name and featured only a minimalist symbol, yet resulted in a 27% increase in brand recognition?

Many celebrities have ventured into entrepreneurship by launching their own brands. Behind every successful celebrity brand is a carefully crafted logo that embodies their personal brand identity. This trivia challenges your knowledge of how famous personalities have influenced product design through their iconic logo creations. Can you identify which celebrity's brand underwent a significant logo redesign that sparked both controversy and increased brand recognition?

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Rihanna's Fenty Beauty (changed from text-based logo to an abstract 'F' symbol)
Kylie Jenner's Kylie Cosmetics (replaced full name with stylized 'K' dripping lips icon)
Jessica Alba's Honest Company (shifted from flower design to minimalist 'H' emblem)
Gwyneth Paltrow's Goop (transformed word mark to abstract circular symbol)