Which celebrity entrepreneur launched a retail technology platform that uses AI to create personalized shopping experiences and was one of the first to implement virtual try-on technology for fashion?

Many celebrities have ventured beyond entertainment into retail technology and digital marketing, launching innovative platforms that have changed how we shop. This trivia tests your knowledge about famous people who have made significant contributions to retail technology advancements. Do you know which stars have pioneered game-changing retail tech solutions?

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Jessica Alba with The Honest Company's AR shopping assistant
Rihanna with Fenty Beauty's shade-matching AI technology
Kate Hudson with Fabletics' interactive fitness-fashion recommendation engine
Gwyneth Paltrow with Goop's wellness product matchmaking algorithm