Which sports retail giant pioneered the 'test zones' concept allowing customers to try equipment in simulated environments (like basketball courts, running tracks) before purchase?

The sports retail industry has undergone significant transformation in how brands connect with their customers. Modern sports retailers are implementing innovative customer experience strategies to stand out in a competitive market. This trivia tests your knowledge about a revolutionary customer experience approach that changed how sports enthusiasts interact with products before purchase.

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Nike with their 'House of Innovation' stores
Adidas with their 'Performance Labs'
Under Armour with their 'Brand House Experience'
Decathlon with their 'Sports Village' concept