Which famous product holds the Guinness World Record for 'highest altitude product launch' after being sent to the stratosphere in 2012?

The Guinness World Records has documented some incredible achievements in product development and marketing throughout history. Major brands often attempt record-breaking stunts to generate publicity and create memorable brand experiences. This trivia question tests your knowledge of a famous product that literally reached new heights in the record books. Can you identify which famous product holds this remarkable distinction?

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Red Bull energy drink (launched from a space capsule during Felix Baumgartner's stratospheric jump)
GoPro HERO camera (attached to a weather balloon that reached 100,000 feet)
Samsung Galaxy S3 smartphone (launched via rocket to capture space imagery)
Nike Air Max shoes (elevated by drone swarm to demonstrate 'walking on air')