Which food giant lost approximately $100 million on a failed product launch when they attempted to enter the ready-to-drink coffee market in 2007?

Food product launches are high-stakes ventures in the competitive culinary marketplace. While some become iconic successes, others fail spectacularly despite massive investment in R&D, marketing, and distribution. This trivia question tests your knowledge about one of the most expensive food product launch failures in recent history - a cautionary tale of market misreading and brand overextension.

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• Nestlé with 'Nescafé Shakissimo'
• PepsiCo with 'Pepsi Kona'
• Coca-Cola with 'Coca-Cola BlāK'
• Starbucks with 'Starbucks Mazagran'

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