Which Broadway musical pioneered the use of a viral 'lottery' marketing campaign where people could enter to win front-row seats for only $10, creating massive lines and publicity?

The performing arts world relies on brilliant marketing strategies to fill seats and create buzz for productions. From Broadway spectaculars to regional theater companies, marketing campaigns can make or break a show's success. This trivia question explores one of the most innovative and successful theatrical marketing campaigns that changed how performing arts productions are promoted. Test your knowledge of the business side of theater!

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Hamilton
The Phantom of the Opera
Wicked
The Lion King