Which global company launched the 'Artisan Series' in 2018 that featured traditional textile patterns from indigenous communities and dedicated 100% of profits to cultural preservation projects?

Product launches that incorporate cultural traditions can make powerful statements and connect deeply with consumers. However, when done inappropriately, they can lead to controversy and backlash. This trivia question explores a famous case where a major company successfully honored cultural heritage through a product launch that celebrated traditional craftsmanship and supported local artisans.

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