Which religious organization's 2018 brand storytelling campaign 'I'm a Mormon' was abruptly discontinued and replaced with an emphasis on using the church's full name as part of a major rebranding effort?

Religious organizations have increasingly adopted modern marketing techniques to reach new audiences and maintain relevance. From sleek websites to social media campaigns, faith communities are embracing brand storytelling to convey their timeless messages in contemporary ways. This trivia question explores how one particular religious organization revolutionized its brand narrative with significant impact.

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The Church of Jesus Christ of Latter-day Saints
Seventh-day Adventist Church
Jehovah's Witnesses
The Evangelical Lutheran Church