Which traditional cultural brand completely redesigned its visual identity in 2018, replacing its 150-year-old family crest with a minimalist symbol while retaining its status as a UNESCO Intangible Cultural Heritage provider?

Test your knowledge of how cultural heritage brands have evolved their identities over time to remain relevant while preserving tradition. Traditional crafts, celebrations, and cultural practices have spawned powerful brands that navigate the delicate balance between authenticity and modernization. This trivia explores a fascinating case of brand identity transformation in the cultural traditions sector.

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Kyoto Kimono Makers Cooperative (Japan)
Faber-Castell Traditional Artisans (Germany)
Tokunaga Taiko Drummers Association (Japan)
Royal Delft Blue Pottery Guild (Netherlands)