Which major retail brand completely redesigned its mascot in 2013, changing from a cartoon character to a real English Bull Terrier, resulting in a 35% increase in brand recognition?

Brand mascots have been powerful marketing tools for decades, creating memorable connections between consumers and products. From Tony the Tiger to the GEICO Gecko, these characters drive brand recognition and foster emotional connections. But how much do you know about the strategic decisions behind these brand ambassadors? Test your knowledge about one of the most significant retail mascot transformations in recent history.

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• Target's Bullseye
• Duracell's Bunny
• Walmart's Spark
• Best Buy's Price Tag Pete

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