Which candy product experienced a 65% sales increase after its prominent placement in Steven Spielberg's 1982 film 'E.T. the Extra-Terrestrial'?

Product placement in films has become a sophisticated marketing strategy that can turn ordinary consumer goods into cultural phenomena overnight. From subtle background appearances to prominent plot devices, brands have found clever ways to embed themselves in pop culture through cinema. This trivia question tests your knowledge of one of the most famous product placement success stories that transformed a candy's fortunes through cinematic exposure.

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