Which pharmacy retail chain first introduced the wellness-focused loyalty program that revolutionized pharmaceutical retail marketing by offering points for both purchases AND healthy behaviors?

The pharmaceutical retail landscape has evolved dramatically over the decades. Major pharmacy chains have implemented innovative marketing strategies to differentiate themselves in a competitive healthcare marketplace. This trivia question tests your knowledge about a groundbreaking loyalty program that transformed how consumers interact with their pharmacy.

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Walgreens with Balance Rewards (2012)
CVS with ExtraCare (2001)
Rite Aid with wellness+ (2010)
Boots with Advantage Card (1997)