Which gaming collaboration generated over $50 million in revenue in just 30 days through in-game cosmetic purchases?

In the world of gaming, cross-brand collaborations have become a powerful marketing strategy. From fashion to food, gaming companies are partnering with unexpected brands to create buzz, attract new audiences, and generate revenue streams beyond traditional game sales. Test your knowledge about one of the most successful gaming brand collaborations that changed the landscape of in-game monetization and virtual merchandise.

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• Fortnite x Marvel (Avengers crossover)
• Fortnite x Travis Scott's Astronomical concert event
• Roblox x Gucci Garden experience
• Call of Duty x Snoop Dogg character bundle

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